Cadillac to reveal livery of first F1 car during Super Bowl TV advert

Cadillac are set to present the livery for their debut Formula 1 car during a television advert at February’s Super Bowl.

The American outfit, who are backed by General Motors and led by former Marussia Sporting Director Graeme Lowdon, are preparing to become the sport’s 11th team next season.

Multiple Grand Prix winners Valtteri Bottas and Sergio Perez were recently confirmed as their two drivers, with IndyCar star Colton Herta taking on a testing role.

On Wednesday, a few days before the 2025 finale in Abu Dhabi, Cadillac took to social media to share the latest development in their F1 journey.

As per a special graphic and accompanying news story, Cadillac will show off their 2026 colours on February 8 during coverage of the Super Bowl – the annual league championship game of the National Football League (NFL).

Cadillac’s livery reveal will follow on from a private test at the Circuit de Barcelona-Catalunya between January 26-30, where teams will run their 2026 challengers – built to all-new regulations – for the first time.

Test two will be held at the Bahrain International Circuit between February 11-13, with another test coming at the same venue from February 18-20.

Cadillac will then get set to head to Australia for their debut F1 weekend from March 6-8.